Forge — Tools for makers
A bold industrial rebrand and commerce platform for a maker of precision tools — built to last, engineered to sell.
The Challenge
Forge made precision tools used by serious makers, but their brand and site read like a 2010 catalog. They needed a rebrand and a commerce experience worthy of the product — without disrupting a loyal B2B customer base.
Our Approach
We built an identity around the idea of precision as a value: a tight grid, a single confident typeface, and a 3D product configurator that lets buyers inspect every tool the way they would in a showroom. The commerce platform — headless, fast, and SEO-first — preserves every existing B2B workflow while modernizing the surface.
The Outcome
Forge's rebrand launched to a standing ovation at their industry trade show. Conversion lifted 2.4x in the first quarter, and average order value rose 31% as buyers engaged with the configurator. B2B reorder volume held steady — the proof that the rebrand honored the existing relationship.
Services delivered
- Brand Strategy
- Identity System
- Commerce Engineering
- 3D Configurator
Tags
Project facts
- Client
- Forge Industries
- Category
- Brand · Web
- Year
- 2024
- Timeline
- 18 weeks
- Team
- 9 makers